5 Reasons Why Your Funeral Home Needs A Website
1. Your Funeral Home Will Gain Credibility
An ever-increasing number of people are searching online for the things they want, to compare prices, find solutions to their problems or just to get more information on products and services of interest, before they purchase. If you don’t have a professionally designed website, potential customers will go to your competitors who do.
Having a website should not only provide the information they are looking for, but it will give your business credibility. It shows how totally professional you are and breeds confidence in potential customers to buy from you.
You may be thinking, I have a website that I built myself, why should I pay for a professional to do it for me?
If you do have this kind of website, ask yourself, if it is providing the professional image you want to convey to potential customers.
With proper planning, responsive design, and with your customers’ needs in mind, your website will provide a professional image and give potential customers a great experience when they visit, whether it’s on their computer, their tablet or their mobile phone.
2. It Saves You Money In The Long Term
It may be a case that you think you can’t afford a professionally designed website, but you really can’t afford NOT to.
When compared to the cost of more traditional types of advertising, like newspaper adverts, radio ads, promotional merchandising and outdoor advertising, it is a very cost-effective way to promote your funeral home, long-term, when you consider the potential local market you can reach with a website.
When it comes to comparing the cost of a professionally designed website, with one that you could build yourself, unless you are skilled, your website will cost you in time and effort that could be better spent elsewhere running your business, day to day. Not only that, if it’s not professional, or can’t be found in a Google search, you will lose customers and that will also cost you dearly.
Saving money is definitely a fantastic reason why your funeral home needs a professional website, but there are more reasons.
3. It Keeps Customers Up To Date
In its most basic form, think of a website as being an information tool that advertises your funeral home and keeps potential clients up to date with reasons to use your services.
Regular blog posting is a great way to keep your local community informed and provides a fantastic opportunity to boost the ranking of your website.
We put together another blog post here to give you some ideas on what you could talk about.
4. A Website Is Always Available
Unlike your premises, which is only open a few hours a day, a website is open 24 hours a day, every day of the year. You can provide current and potential customers, the ability to view your services and find useful information about you all the time.
As times have changed to a ‘consumer age’, people need resources at their fingertips at all times. A professionally designed website provides just that.
5. It Provides A Great Way To Showcase Your Services
Providing families with the peace of mind that their loved ones will be looked after is key.
What better way to demonstrate your ability to do this than via your website?
Galleries of your friendly staff and testimonials from families that have appreciated your services are a fantastic way of showing your caring nature and demonstrating your capabilities.
It builds trust with families looking for services like yours and gives you a huge advantage over your competitors.
Did You Know?
- 75% of users admit to making judgments about a company’s credibility based on their website’s design. Stanford Persuasive Technology Lab.
- A typical user will form an opinion about a website in 50 milliseconds (0.05 seconds). Behaviour and Information Technology Journal.
- 70% of consumers say that technology makes it easier than ever for them to take their business elsewhere. Salesforce.
Call us today to find out more about out professionally designed websites for funeral homes 0333 444 0183.
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