Why should I start a blog to advertise my funeral home services?

A blog is an opportunity for your funeral home to become a “thought leader” and showcase the knowledge and insight of you and your staff.

If you decide to do a blog, understand consistency is key. Commit to a regular schedule and keep it. Successful blogs take time to develop a following; followings happen as people enjoy your content and know they can depend on you to deliver the goods on a consistent basis.

Here are four ideas to help you get your funeral home blog started.

Think about the best service you have ever offered a client. Write a blog post about what you did for them, how it made them feel and the feedback they gave you. A short testimonial can make a great blog post.
What content would your families and community find interesting? Commentary on recent events in your area is a great way to have your audience engage with your views.
Answer questions. You could use a blog post as an FAQ page about funerals in order to help client’s families in their time of uncertainty.
Share something personal that shows that you’re human. It could be anything to do with your life that shows a human side that families can relate to.

We work with Funeral Homes up and down the country, helping them grow their business and win new clients in our digital age.