Simple Search Engine Optimisation (SEO) for 2018
Search Engine Optimisation (SEO), you probably already know, is the practice of making your website easier to be found by search engines, like Google. And… it can be Simple!
The unfortunate thing about SEO, and in particular companies that offer it as a service, is that it has been given a bit of a bad reputation over the years and is now a bit of a buzzword.
It’s an area that is easily misunderstood and enables digital marketing companies, like us, to blind you with jargon, but, essentially, the fundamentals of how you can optimise your funeral director website is forgotten because it is made out to be rocket science.
Companies like ours, charge for this service because SEO done to a really high standard does take real expertise and that is certainly something you might want to invest in, but in the meantime, there are things that you can be doing.
The one critical thing you need to do…
When it comes to advertising your funeral services, you need to put yourself in the shoes of your clients.
Simple search engine optimisation, which you are more than capable of doing, is to think like families that are looking for your funeral services. If you can do that you have a great head start on the competition and can start to climb the rankings.
What next?
Think about simple search engine optimisation trends and keep up with them.
You can do small things that really help your site rank without needing a huge amount of technical knowledge.
A few things to consider as we progress through 2018.
The death of ‘desktop’
It’s a fact that laptops and home computers are starting to be forgotten by search engines, like Google. They are still important but are also getting left behind by their hand-held brothers and sisters. By now it should be no news to you that mobile devices like smartphones and tablets are used for the vast majority of searches.
It’s important then, when trying to improve your funeral director websites SEO, to start by having a mobile responsive funeral director website, so that it works on all screen sizes and different devices.
Not having a mobile responsive funeral director website takes you back a step from the thinking about the above. It gives you a clear starting point, go out and get this sorted, today if you can.
Up there with having quality content on your site, is the ability to read it.
Google ranks mobile sites first so if you want your funeral director website to be seen in 2018, this is a must.
Not all searches are done via the search bar
We have all seen them advertised, and many early adopters have devices like Google Home and Amazon’s Alexa already. Surveys suggest that they are likely to become a household staple over the next couple of years and it makes sense to be prepared for them.
With this in mind, simple search engine optimisation may become less about the search bar and more about the voice command.
The big difference between these two types of search is that when we use the search bar, we are more likely to be concise i.e. funeral director north London, but voice searches tend to be longer i.e. what is the best funeral director in north London.
That means, that if we want to optimise our funeral director website to take advantage, we need to consider trying to rank for these long tail keywords.
This is something we are more than happy to help with if you are unsure of the terminology, just ask, our advice is free.
Moving forward
This article is just about giving you a few things to think about and to give you a few pointers on what you can do in-house, to help your funeral director website be seen online.
If you want to take your website up a notch though, we are always here to help and would welcome a conversation.
We are here to make your life easier, we genuinely love your business as much as you do and strive to help you be seen more so that you can help more families.
Contact us today to see how we can turn your website into your most powerful marketing tool.
