My funeral director website doesn’t need a redesign… or does it?
When you think about it, your funeral director website is your hardest working employee. It never phones in sick, is always on time, it works for you 24/7, 365 days, and never takes a holiday.
So why do so many funeral directors not recognise the value of investing fully in it, which would undoubtedly lead to more businesses?
The World Wide Web is now seen and has been for some time, as the most cost-effective way to advertise funeral director services.
When done properly, online advertising can expose your business to anyone with a PC, tablet or phone.
If your website doesn’t do some of the following, it probably needs a redesign. Feel free to contact us on 0333 444 0183 for a chat about how we can build you the perfect funeral director website.
Your funeral director website should most definitely be visibly appealing
Some studies suggest that 75% of people make a snap judgment on a business based on how their website looks.
Have you asked yourself any honest questions about what your website says about your services?
It’s a reflection of your organisation and the people that work within it.
If your funeral director website is loaded with information and looks professional, potential clients will see you as an industry expert.
At the same time, if it is poorly structured or designed, tired and out of date, they will make the same assumptions.
Here is another big question to ask yourself…
Would I buy from a company that had a website that looked like mine?
Your funeral director website must be mobile friendly and responsive
The population, it is fair to say, is truly mobile.
Mobile responsive designs allow websites to flex and adapt when being viewed on mobile devices.
More and more people are spending more and more time on their mobile devices. A lot of that time is making buying decisions.
The upward trend of mobile users over the last decade has been astonishing and captured here by statistica.com.
Fair to say then, that if your website isn’t mobile-friendly, you are missing out on business.
You can check to see if your website is mobile friendly here.
Your funeral director website should be seen as your biggest marketing tool
We speak to a great many funeral directors about their websites and a common trend amongst them is that they see their website as little more than a resource for people to find their contact details on.
If this is you, you are missing out on business and your competitors are picking it up.
We all research prior to purchasing now and do it because we have the world at our fingertips.
We make buying decisions based on who provides us with the best, most up to date information, presented in a way that is pleasing.
In order to turn potential clients into clients, it’s important to use calls to action to drive prospective customers to act.
Ask yourself this…
Is your website just dumping information on people, or is it genuinely there to help them make buying decisions and use you?
It should be rich with useful content
When it comes to first impressions, after the visible layout of the website, the next most important factor you need to consider, is the value your funeral director website is actually providing to customers.
Redesigning your funeral director website can give you the opportunity to re-think the way you communicate with its visitors and write copy that is simple and hits the target.
We only have a very short period of time engage visitors, so this is key.
Your content should be regarded as the number one thing to work on because it determines how effective the site is and how likely people are to revisit it.
Remember, visitors may leave your site go on to a competitor, whereby they will either be inclined to speak with your competitor or be driven back to your website by the value you have offered them.
Updating your funeral director website to be found easier by search engines
Search engines look at the content of a website and in particular most recent content.
Sites that are regularly updated with fresh content are seen as the most relevant users of the web.
You might have created some great content when you first designed your site, but if that was 4,5,6 years ago, then search engines might not be so inclined to see it as relevant.
This can lead to you moving down search engine rankings and easily being overtaken by a competitor who takes advantage of the higher click-through rate gained by links with a higher ranking.
Is your funeral director website easy to navigate?
When was the last time you went to your website and put yourself in the shoes of the user and actually used it? Have you ever?
When we build a funeral director website, we are looking to guide a visitor.
We know the most likely information they want from your website and it’s important that they are presented with this first and, with ease, can navigate to the next part of the decision-making process.
Does your funeral director website load quickly?
Remember how annoying it was when slow dial-up was the only way to get online.
Many take the super-fast broadband connectivity we have available now for granted and take their eye off the ball when it comes to understanding the speed of their own site.
As we already know, time is of the essence when it comes to engaging visitors, a slow loading website leads to a high bounce rate and leaves visitors searching your competitor’s websites for the information they could have got from you.
To check how quickly your website loads, check out this free tool.
Contact us today to see how we can turn an underperforming resource into your most powerful marketing tool.